The Longrich White Tea Multi-Effect Toothpaste is designed to help reduce pain in sensitive teeth, protect the gum and strengthen teeth from the root. This toothpaste is Fluoride-free and helps to prevent negative effects of fluoride such as reduced IQ, teeth discolouration, acute poisoning, birth effects, bone band uterine cancer, immune system suppression, gastrointestinal disorders, vomiting and diarrhoea.